Hyatt/Apple Leisure Group

As Content Marketing Manager at Hyatt and Apple Leisure Group (ALG), I led a team of three and drove brand marketing initiatives across 5 different online travel agencies. My work focused on building cohesive, engaging stories while delivering measurable results through content strategy, copywriting, email campaigns, website management, and cross-channel marketing.

Year
2023 - 2024

Location
Addison, TX

Key Contributions

  • Built and maintained a consistent brand narrative across campaigns, email, and web content.

  • Used performance analytics to refine strategy and improve engagement and ROI.

  • Partnered with design, social, and digital teams to ensure unified messaging and visuals.

  • Managed and mentored a team of three, fostering collaboration, and creative growth.