As Marketing Manager at Birdiebox, a leading corporate gifting company for sports teams and Fortune 500 brands, I built and led the marketing department, launched a refreshed brand voice, and directed a full website redesign with SEO optimization. I grew LinkedIn following by 96% in 90 days, created a multi-channel social strategy, and pioneered paid search and social campaigns to drive targeted B2B growth. I also orchestrated email campaigns across verticals using Salesforce Pardot, implemented lead scoring to support sales, and tracked analytics to optimize performance. My role combined creativity, strategy, and leadership to expand Birdiebox’s reach and impact in the B2B space.