I drove marketing for Barre Union (@barreunion), a San Francisco barre studio, to grow their community and visibility. I executed a video-first social media strategy, boosting non-follower reach by 500% via Reels, and launched a monthly email newsletter that increased website traffic and member engagement by 35%. I also spearheaded influencer and membership events, developed in-studio campaigns and fitness challenges, and designed sales materials to drive class sign-ups and membership conversions.