Hannah Novak Harper
Driving brand growth through strategy and storytelling.
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Insights Driven
I use data and analytics to guide strategy, measure impact, and optimize for results.
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Integrated Marketing
Skilled at planning and executing campaigns that combine content, design, and messaging.
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Consistent Brand Voice
I help brands develop a clear, authentic voice that spans channels.
Barre Union
Managed Barre Union’s marketing efforts, including social media strategy and content creation, email marketing, website updates, and in-studio initiatives to drive growth and engagement.
Portfolio
BirdieBox
Built the marketing department from the ground up by developing brand voice, redesigning the website, growing social media, launching paid ads, executing email marketing, and boosting SEO to drive growth and brand impact.
Hyatt/ALG
Led content strategy for 5 brands. Oversaw campaigns across email, social, and web to drive engagement and bookings. Collaborated cross-functionally to ensure brand consistency and align creative storytelling with performance goals.
My Marketing Philosophy
Data Drives Decisions
Great marketing starts with understanding the numbers. Data reveals where your audience is, what’s resonating, and where opportunities lie. I believe in using insights to guide creative decisions…not limit them. Every strategy I build starts with a clear view of performance, trends, and goals, so every idea has purpose and direction.
Storytelling Sells
Storytelling brings the numbers to life. I believe consistency across channels is what builds recognition and trust, from social and email to web and design. Data shows you what works, but storytelling creates the connection that keeps people coming back.